ReStart Associates is a design team specializes in branding, visual identity, graphic design, web design, illustration and typography. The company was founded by Rex Koo in 2008.

We believe a good design is to provide the best solution to fit a specific product instead of building up appearance beauty only. We also believe a well communicate with clients is the fundamental factor which leads to the goal. Moreover, we always explore a unique and interesting elements for our design.

Born in Hong Kong in 1977. Rex has work in several local well known design house include Shya-la-la workshop, Coummunion W and Commercial Radio. Works include posters and OST for the movie “In the mood for love”, visual identity for “now broadband TV”, and also numerous of branding project and local singer CD album towards young generation.

In 2001, Rex established his personal website rex-air.net and start collaborate with different creative unit include “The Place Project” hosted by Vasava (Spain), visual identity for “Get it Louder 2007″, “Notebook Project” by COLORS and “Gasbook Tee” by GAS japan. Rex is also a resident artist and guest lecture of the Hong Kong Institute of Education and Hong Kong Arts School.

In recent years, Rex has extended his creativity from graphic design across painting and illustration. His shows include “Girl-Jpg exhibition” (2010 HK), “Untitled Enemies” (2009 HK), “Homeless Dictator” (2008 Finland), “Giordano World without Strangers” (2008 HK) and “Get It Louder 2007″(2007 China).